Features

Bring structure, control and traceability to your packaging workflow

From intelligent automation to full version traceability, Wrapp keeps your artwork, approvals and collaboration in sync.

Overview table of Wrapp workflows and approvals
* Simplified representation

Workflow & Automation

Intelligent workflows, built around your process.

Workflow step: createWorkflow step: reviewWorkflow step: finished
Customisable workflows

Customisable workflows

Your process is the workflow. Steps run sequentially or in parallel, with the roles, approvals and deadlines your organisation already uses.

Nobody has to work around the tool, which is the reason structured processes usually fail.

Bulk actions

Bulk actions

Create, update or manage assets across hundreds of products at once, so a portfolio-wide change stays a single action.

Real-time progress tracking

Real-time progress tracking

Instant visibility on status, responsibilities and completed steps.

Projects & Planning

Structure at range level, and a planning view that surfaces slipping deadlines before they become a problem.

Planning view - Spring range 2026
Range design approval
Brand team
Approved
Artwork creation - Cereal 500g
Design agency
On track
Artwork delivery - Cereal 750g
Prepress
Overdue
Print release - Cereal family pack
Print partner
Planned

Range & project grouping

Group every product under a range-level project, with one shared design workflow instead of repeating steps per SKU.

Dependency gating

Product workflows only start once the range design step is approved, so work is never built on artwork still under discussion.

One planning view, every deadline

Every task has an owner and a due date, visible in a single planning view across the whole portfolio.

Automatic reminders

Overdue tasks are flagged automatically and owners are reminded, so a slipping launch date surfaces while there is still time to act.

Collaboration & Review

Built-in review & collaboration.

Keep every discussion connected to the artwork.

Aurox Sparkling Water 50cl - v3
100%
Page 1
Packaging artwork under review
1
2
Comments · 2
1
Sarah - Brand
Barcode placement overlaps the nutrition table.
Change requested
2
Marco - Print
Logo gradient checked against Pantone reference.
Resolved
* Simplified representation
Interactive review tool

Interactive review tool

Everyone reviews the same artwork in the browser, marks up exactly what they mean and approves in place. No download, no annotated screenshot in a mail thread.

Feedback can be exported as a structured PDF, so a correction round is a document instead of a conversation to reconstruct.

Single source of truth

Single source of truth

All artwork files, comments and approvals in one place.

Version control and history

Version control / history

Access full traceability per product, with controlled archival.

Smart notifications

Smart notifications

Notify the right stakeholders at the right moment.

Roles & Control

Advanced permission system, full control without complexity.

Granular role-based access

Granular role-based access

Define exactly who can view, edit or approve at every step. Rights follow the role and the product, not a folder someone forgot to lock.

Partners follow the workflow of the products they are linked to, and can only upload or download what their role allows.

Multi-role assignment

Multi-role assignment

One partner can hold different roles on different products, without a second account.

Unlimited users

Unlimited users

Invite your entire supply chain. No user caps, no per-seat cost for involving one more reviewer.

Product-centric view of roles and permissions

Integrations & Technical Foundation

Secure, scalable and built to grow with your organisation.

WrappAPI
ERP
MIS
PIM
+ more

API-ready

Connect Wrapp to the systems that already hold your product data: ERP, PIM or MIS.

Product information stays in sync instead of being retyped, which is where most version errors start.

Hosting and security

Hosting and security

Hosted in Europe, encrypted in transit and at rest, with a full audit trail per product. See how we handle it.

Flexible application

Flexible application

Optimised for packaging, adaptable for related industries.

Ready to see how Wrapp fits
into your workflow?